Giant Food Stores Advertising Collection, 1951-2001

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Giant Food Stores Advertising Collection, 1951-2001

http://library.duke.edu/rubenstein/findingaids/giantfood/

Giant Foods, established in 1936, is one of the oldest enduring chains of supermarkets in the U.S., and primarily serves the Washington, D.C. area and surrounding states. The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars; oversize posters and banner advertisements; Supermarket News issues from the 1990s; advertising scrapbooks from the 1970s and 1980s; and a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain.

87.2 Linear Feet; 17967 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359489

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Giant Food Inc.

http://n2t.net/ark:/99166/w6vz5xf4 (corporateBody)

N.M. Cohen and Samuel Lehrman opened the first Giant store in Washington, D.C. in 1936. The store's operating philosophy sought to achieve a price advantage over competitors through a high-volume, self-service operation. As the company expanded, Giant integrated vertically through house-branded products and chain-owned meat packing plants. The company was an early adopter of many of the features now common among contemporary supermarkets, including: automated entrances; shopping carts; computeri...